The 2022 concept,
Be Water inspired a commitment to innovations and raw materials that use Less Water.
Be Water inspired a commitment to innovations and raw materials that use Less Water.
BREW was hired by Everlane to set the creative and design direction for all products launching in 2022. Working with the in-house design team, BREW created the concept Be Water, a commitment to using Less Water.
The commitment inspired the discovery of innovations that use a lot less and even no water.
After the commitment, came designing better, bringing 4 concepts and 12 new styles to life.
The commitment inspired the discovery of innovations that use a lot less and even no water.
After the commitment, came designing better, bringing 4 concepts and 12 new styles to life.
PRODUCTS DEVELOPED
Hemp Tees
Archroma Denim
Cactus Leather Bags
Low Water Denim
Archroma Denim
Cactus Leather Bags
Low Water Denim
CREDITS
Imagery: Courtesy of Everlane
Photography: Archroma - Terry Gates
Photography: Archroma - Terry Gates
Less Water
By The Numbers
By The Numbers
50%
Less Water used to
cultivate Hemp v Cotton
cultivate Hemp v Cotton
Hemp is stronger, longer-lasting and naturally more resistant to the elements than convential cotton, requiring a lot less water to cultivate.
33%
Less Water used to
dye denim
dye denim
Archroma dyed denim uses non-toxic, low waste dyes, that require less water than conventionally dyed denim.
0
Water used for
irrigating cactus
irrigating cactus
Desserto cactus leather is a plant-based material made from the prickly pear cactus. Cactus sequesters carbon, regenerates the soil, and uses zero water for irrigation.
