In 2020 we declared all cotton, certified organic by 2023. We committed and rallied to deliver.
From the public declaration in 2020 to all product creation in 2022, Sonia/BREW had two objectives.
The first, to transition all existing cotton styles to Organic. The second, to ensure new product launches used Organic Cotton.
A key focus was denim. By 2021 every new denim launch used certified Organic Cotton.
Sonia/BREW was responsible for the Creative Direction, Product Design, Product Naming, and initial Marketing Direction for Organic Cotton products.
The first, to transition all existing cotton styles to Organic. The second, to ensure new product launches used Organic Cotton.
A key focus was denim. By 2021 every new denim launch used certified Organic Cotton.
Sonia/BREW was responsible for the Creative Direction, Product Design, Product Naming, and initial Marketing Direction for Organic Cotton products.
PRODUCTS DEVELOPED
The Way High Jean
The 90’s Slouch Jean
The Everyone Jean
The TRACK Collection
The Retro TRACK Collection
The Oxford Shirts
The Organic Tees/Tanks
The 90’s Slouch Jean
The Everyone Jean
The TRACK Collection
The Retro TRACK Collection
The Oxford Shirts
The Organic Tees/Tanks
CREDITS
Imagery: Courtesy of Everlane
Photography: Get Into Denim - Laura Jane Coulson
Photography: Track - Zoe Ghertner
Photography: Get Into Denim - Laura Jane Coulson
Photography: Track - Zoe Ghertner
Organic Cotton
By The Numbers
By The Numbers
66%
Cotton has transitioned
to Organic
to Organic
As of 2022, 66% of Everlane’s cotton products use Organic. There is still a way to go but the commitment inspired a better result.
100%
Denim styles launched
since 2021 use Organic Cotton
since 2021 use Organic Cotton
BREW has worked with Everlane to guarantee every new denim style launched since 2021 uses Organic Cotton
90%
Less water is used to
produce Organic Cotton
produce Organic Cotton
It takes approximately 2700 litres of water to produce 1 t-shirt using conventional Cotton compared to 243 litres of water to make the same garment using Organic. It’s still a lot of water, but it is meaningfully less.
