The No New Plastic commitment, made in 2018, set out to eliminate all virgin plastic from the supply chain by 2021.
Prior to founding BREW, Sonia led the Design team at Everlane, spearheading the commitment to No New Plastic. At the time the challenge felt insurmountable, however within 3 years, 90% of virgin plastic had been removed. The focus now, the last 10%.
The commitment inspired better decisions and forced innovation, bringing to life ReNew. Under the ReNew umbrella, Sonia and her team designed and developed products across 5 different categories.
The commitment inspired better decisions and forced innovation, bringing to life ReNew. Under the ReNew umbrella, Sonia and her team designed and developed products across 5 different categories.
PRODUCTS DEVELOPED
ReNew Swim
ReNew Outerwear
ReNew Underwear
ReNew Leggings
ReNew Bags
ReNew Outerwear
ReNew Underwear
ReNew Leggings
ReNew Bags
CREDITS
Imagery: Courtesy of Everlane
Creative Direction:
Swim - Frosty Pop
Photography:
Swim -Rosie Marks/Clara Balzary/Molly Matalon
Creative Direction:
Swim - Frosty Pop
Photography:
Swim -Rosie Marks/Clara Balzary/Molly Matalon
No New Plastic
By The Numbers
By The Numbers
1M
Pounds of nylon recycled
Nylon waste found in oceans and landfills is turned into swimwear fabric. From ocean, for ocean.
9M
Plastic bottles recycled
Plastic bottles are transformed into regenerative nylon yarn, then woven or knitted into ReNew fabric.
90%
No New Plastic goal achieved
BREW has helped Everlane remove 90% of its virgin plastic from the supply chain.
